Ex.2. Find in the text sentences with the following words and word-combinations and translate them into Russian.
To attract, to communicate the value, service, critical, link, requirement, to satisfy the needs, to exchange, to position, target market, market segmentation, buying behavior, to consume, consumer, long term, marketing mix, to set prices, attractive, distribution, promotion, after-sales service, advertising, pricing.
Ex.3. Fill in the gaps with the words from the box.
| Distribution consume requirements attractive pricing link targets exchange |
1. The new car model meets the ____________ of its target market.
2. The new lights _________ less electricity.
3. The camera has many ___________ features at a very ____________ price.
4. She was responsible for product _____________.
5. At the conference there was a useful _________ of information.
6. Doctors have found a______ between smoking and cancer.
7. The government must control the _________ policy of monopolies.
8. Tourists are often easy __________ for thieves.
Ex.4. Answer the questions.
1. What is marketing? Give several definitions from the text. Give your own definition of marketing. 2. Who benefits from marketing? 3. What is a target market (target group)? 4. What is market segmentation? 5. What are the components of marketing mix? 6. What principle should be observed in setting prices? 7. What ways of product promotion do you know? 8. Do you agree that marketing is the main factor in business success?
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