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THINKING OF SELLING YOUR PRODUCT ABROAD
It can be a great way to expand your market, but you need to go into it with your eyes open. It needs careful research.
First of all, you need to carry out research into your target market to find out about local conditions. You shouldn’t assume that a product which sells well at home will sell well overseas.
You also have to decide how to organize your sales. Sometimes you may be able to sell directly to the consumer, over the Internet, or at trade fairs. In general, you should look for a partner who already understands the local market.
Another key decision is what mode of transport to use. For example, you may need to send goods to a port by lorry and then overseas by ship. Your responsibility for transport depends on your agreement with your customer. You should have a written contract which says who is responsible for transport.
Intellectual property protection is another important issue. Patents and trademarks are only protected in their country of origin so you will have to get trademark protection in every country where you would like to sell.
Комментарииктексту
| expand careful research carry out research target market assume overseas consumer trade fairs key decision mode of transport responsibility intellectual property issue country of origin trademark protection | расширять тщательное исследование проводить исследование круг потенциальных клиентов принимать во внимание зарубежный потребитель, клиент торговые ярмарки ключевое решение вид транспорта ответственность интеллектуальная собственность выпуск, выдача, выход страна-производитель защита торговой марки |
2. Составьте и запишите все возможные виды вопросов к следующему предложению; общий, специальный – What, When, Why, Where…; разделительный, альтернативный;
My partner understands local market.
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1) There (is, are) a large table in my room. 2) There (is, are) three windows in my classroom. 3) There (is, are) a table and four chairs in my sister’s room. 4) There (is, are) a blackboard, four tables and five chairs in our classroom. 5) There (is, are) a text-book and two exercise-books on my table. 6) There (wasn’t, weren’t) a school here in 1920. 7) There (was, were) very many children in the park yesterday.
Поставьте следующие предложения в отрицательную и вопросительную формы.
1) There’s a blackboard in our class-room. 2) There are-some English books on the table. 3) There were very many mistakes in your dictation. 4) There’s a new grammar rule in Lesson Four. 5) There was a telegram on the table. 6) There was too little ink in my pen to write two letters.
5. Замените выделенные жирным шрифтом слова личными местоимениями:
1)The teacher is helpingthe students to translatethe article.2)Mother will send Mary to buythe tickets.3)The man gavethe books tothe boy.4)My friend is going to give this book to hiswife.5)This book is not suitable foryoung children.6)Helen worked hard athistory.
Раскройте скобки, выбрав нужную форму глагола, подчеркните подлежащее и сказуемое.
1) It (be) a fine day today. There (be) some clouds in the sky, but the sun (shine). 2) Mr. Jones (be) with his family. They (walk) over the bridge. 3) There (be) some boats on the river. Mr. Jones and his wife (look) at them. 4) Sally (look) at a big ship. The ship (go) under the bridge. 5) Tim (look) at an airplane. The airplane (fly) over the river.. 6) The River Thames flows / is flowing through London. 7) Sarah has got an exam soon, so she is working / works very hard at the moment. 8) We go / are going skiing in the French Alps every year. 9) I read / am reading one of Agatha Christie’s books at the moment. 10) Some modern cars run / are running on unleaded petrol.
ВАРИАНТ № 5
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SINGAPORE AIRLINES
Singapore Airlines is one of the most successful airlines in the world. The main reason for this is its strong brand management. Because the airline has no domestic flights, it had to compete for international routes straight away. This difficult start led to a strong emphasis on branding. In order to stand out from the other major airlines, Singapore Airlines invested greatly in research and development. They aimed to offer the best technology and excellent customer service.
One of the most important aspects of the brand was the cabin crew. When the airline was launched in 1972, it employed the French designer, Pierre Balmain, to design the uniform. He created a special version of the Malaysian sarong. The image of the Singapore Airlines ran a very detailed training programme for the cabin crew to make sure that the brand was always fully delivered. Their slogan ‘a great way to fly’ also emphasized the high quality of the brand.
Комментарииктексту
| successful brand management domestic flights compete international routes strong emphasis branding research development cabin crew was launched employ emphasize quality | успешный управление брендом внутренние авиалинии соперничать международные маршруты сильный акцент, определенный акцент брендинг, обозначение продукта исследование развитие бортпроводники был выпущен нанимать на работу делать акцент качество |
2. Составьтеизапишитевсевозможныевидывопросов к следующему предложению; общий, специальный – What, When, Why, Where…; разделительный, альтернативный;
The French designer, Pierre Balmain, designed the uniform.
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