Resort hotels (part i)
Resort hotels came of age with the advent of rail travel. Increasingly, City dwellers and others had the urge to vacation in locations they found appealing. Traveling to these often more-exotic locations became a part Of the pleasure experience. In the late 1800s, luxury resort hotels were developed to accommodate the clientele that the railways brought.
Such hotels include the famous Greenbrier at White Sulphur Springs, West Virginia, The Hotel del Coronado in Coronado (near San Diego), California, and the Homestead at Hot Springs, Virginia. In Canada, the Banff Springs Hotel and Chateau Lake Louise drew the rich and famous of the day to their picturesque locations in the Canadian Rocky Mountains.
The leisure and pleasure travelers of those days were drawn by resorrts, beaches, or spectacular mountain scenery. At first, many of these grand resorts were seasonal. However, as automobile and air travel made even the remote resorts more accessible and an increasing number of people could afford to visit, many resorts became year-round properties.
Resort communities sprang up in the sunshine belt from Palm Springs to Palm Beach. Some resorts focused on major sporting activities Rich as skiing, golf, or fishing; others offered family vacations. Further Improvements in both air and automobile travel brought exotic locations Within the reach of the population. Europe, the Caribbean, and Mexico became more accessible. As the years passed, some of the resorts suffered because the public's vacation plans changed.
The traditional family month-long resort vacation gave way to shorter, more frequent getaways of four to seven days. The regular resort Visitors became older; in general, the younger guests preferred the mobility of the automobile and the more informal atmosphere provided by the newer and more informal resorts.
In order to survive, the resort hotels became more astute in marketing to different types of guests. For example, some resorts allow no children in the high season because they would interfere with the quiet ambiance for guests who do not want the noise of children. Other resort hotels |0 out of their way to encourage families; Camp Hyatt is a prominent example. Hyatt hotels have organized a program consisting of a variety of activities for children, thereby giving the parents an opportunity to either enjoy some free tune on their own or join their children in some fun activities. Many resort hotels began to attract conventions, conferences, and meetings. This enabled them to maintain or increase occupancy, particularly during the low and shoulder seasons [1, 96-97].
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(to be continued)
Vocabulary notes
to come of age появляться
urge стремление
to accommodate принимать, поселять, размещать
to vacation отдыхать, брать отпуск
clientele клиентура
picturesque живописный
leisure досуг, свободное время
pleasure удовольствие, времяпрепровождение
scenery пейзаж;
to afford (smth.) (to do smth.) позволить себе (что-либо) в материальном плане, напр., купить что-либо Ср.: I can’t afford (to buy) this luxury car. — Я не могу себе позволить (купить) эту роскошную машину. [Она мне не по карману.]
astute зд. быстро ориентирующийся в ситуации (напр., рыночной) и к ней
year-round круглогодичный
sunshine belt регион, где постоянно тепло и солнечно; доел, «солнечный пояс»
to go out of one's way делать все возможное (для достижения чего-либо)
(to do smth.)
to bring (smth.) within the сделать (что-либо) доступным (для
reach of (smb.) кого-либо)
Palm Springs Палм Спрингс, Палм Бич (всемирно известные
Palm Beach дорогие курорты в США)
getaway зд. поездка куда-либо на отдых (далеко от места своего постоянного проживания)
to suffer зд. пострадать материально; понести убытки
ambiance окружение; обстановка, среда
thereby тем самым; таким образом
fishing рыбная ловля
fun activities веселое времяпрепровождение; развлечения, игры
occupancy зд. заполняемость отеля (клиентурой)
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low and shoulder season несезонное время, мертвый сезон
(=off-season)
Vocabulary focus
4. Match each word or phrase on the left with the correct equivalent on the right:
1) offer
2) frequent
3) resort
4) improvement
5) noise
6) prefer
7) different
8) visitor
9) city dweller
10) accessible
a) курорт
b) доступный
c) частый
d) горожанин
e) посетитель
f) улучшение
g) предложение
h) предпочитать
i) различный
j) шум
B. Match each word on the left with the correct definition on the right:
1) clientele a) interesting or exciting because of being unusual or not familiar
2) exotic b)a young person from the time they are born until they are about 14 years old
3) appealing c) one of the twelve periods a year is divided into
4) opportunity d) attractive and interesting
5) beach e) a chance to do something, or a situation in
which it is easy for you to do something
6) population f) ashore of a sea or lake covered by sand or small
stones
7) child g) customers of a shop, hotel, restaurant, etc considered as a group
8) month h) the number of people living in a particular country or area
9) parents i) one of the four parts of the year — winter, spring, summer, and autumn
10) season j) a period of time when you do not go to work, school, or institute, but have a rest or go somewhere
11) vacation k) father and mother of a person [7], [8]
6. Match the synonyms:
1) clientele a) scenery
2) landscape b) customer
3) informal c) familiar
4) well-known d) unofficial
5) visitor e) holiday
6) leisure f) like
7) vacation g) free time
8) enjoy h) guest
7. Match the antonyms:
1) guest
2) place
3) poor
4) work
5) enjoy
6) young
7) take
8) appealing
9) famous
10) increase
11) general
a) give
b) unknown
c) dislike
d) repulsive
e) decrease
f) specific
g) host
h) leisure
i) old
j) location
k) rich
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Comprehension
8. Answer the questions on the text:
1. When did resort hotels come of age?
2. How did the advent of rail travel contribute to resort hotels?
3. What regions are meant by the sunshine belfi
4. What made even the remote resorts more accessible?
5. What major sporting activities do some resorts focus on?
6. Why did some of the resorts suffer as the years passed?
7. What did the traditional family month-long resort vacation give way to?
8. Why did the resort hotels become more astute in marketing to different types of guests?
9. Why don't some resorts allow children in the high season?
10. Why do some resort hotels go out of their way to encourage families?
11. What program have Hyatt hotels organized?
12. Why have Hyatt hotels organized a program consisting of a variety of activities for children?
13. Why do many resort hotels attract conventions, conferences, and meetings?
9. Use proper words and phrases in the box below to complete these sentences:
1. Some resorts do not allow_____________ in the high season because their noise would interfere with adult guests.
2. Various resort hotels________ conventions, conferences, and meetings
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3. City dwellers and others like_________ to remote exotic and picturesque locations.
4. In the 1800s, ____ used to travel to luxury resorts by rail.
5. Improvements in _____ made even remote exotic locations more accessible for the population.
6. Young travelers prefer __________provided by the newer resorts.
7. Attracting conventions and conferences enables hotels to increase________________.
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