What type of e-commerce are the following? Choose from B2B, В2С or B2G.
Міністерство освіти І науки,
молоді та спорту України
Національний технічний університет
«Харківський Політехнічний Інститут»
Методичні вказівки
до практичних занять та самостійної роботи з розвитку умінь
та навичок професійного спілкування англійською мовою
для студентів I курсу факультету комп’ютерних
та інформаційних технологій
Затверджено
редакційно-видавничою
радою університету,
протокол № 1 від 20.06.2012
Харків
НТУ «ХПІ»
2012
Методичні вказівки до практичних занять та самостійної роботи з розвитку умінь та навичок професійного спілкування англійською мовою для студентів I курсу факультету комп’ютерних та інформаційних технологій Уклад.: Полоусова Н.В., Неустроєва Г.О., Нетецька Т.М., Землякова О.О. – Х. : НТУ «ХПІ», 2012. – 80 с.
Укладачі: Н.В. Полоусова
Г.О Неустроєва
Т.М. Нетецька
О.О. Землякова
Рецензент: Г.В. Комова
Кафедра міжкультурної комунікації та іноземної мови
Передмова
Дані методичні вказівки призначені для аудиторних занять з іноземної мови під керівництвом викладача, а також можуть використовуватися для самостійного опрацювання. Методичні вказівки спрямовані на оволодіння необхідним граматичним та лексичним матеріалом з англійської мови.
Робота складається з двох розділів, в яких подано сучасні тексти з наукових видань за спеціальностями комп’ютерних та інформаційних технологій, що дозволяють використовувати методичні вказівки для повторення вивченого матеріалу, для самостійної роботи з текстами в аудиторії та вдома.
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UNIT 1
NEW INFORMATIONAL TECHNOLOGIES
Part 1
I. Discuss these questions.
1. Do you use the Internet? If so, what do you use it for?
2. What goods or services have you bought over the Net? What would you prefer not to buy over the Net?
3. What kind of products or services are best sold on the Net?
4. What are the risks of e-commerce for
a) the companies involved?
b) their customers?
II. a) Look at-the various means used to communicate ideas and messages. For each pair, indicate which is the spokenand which is the writtenmeans. Which of these are interactive means of communication?
| 1) | novels | 6) | films |
| 2) | letters /faxes/ e-mail | 7) | telephones |
| 3) | TV commercials | 8) | magazine adverts |
| 4) | newspapers | 9) | radio/TV news reports |
| 5) | lectures /speeches | 10) | textbooks |
b) Foreachofthe pairs above discuss:
1) which means you prefer and why
2) in what situations each means is more effective. You may use the prompts below and any further ideas of your own.
| leaves more to the imagination | more absorbing | greater visual impact |
| provides a record of a transaction | time-consuming | more/less personal |
| governed by program schedules | instantaneous | conveys more information |
| more up-to-date-information | more relaxing | requires greater concentration |
eg; I’d rather read a novel than watch a film because I find that books are more absorbing and they leave more to the imagination, whereas films on TV or at the cinema ...
III. Look at the list of technological inventions in the field of communication. Then, from the list of advantages and disadvantages below, write the numbers in the space provided to indicate which apply to each invention. Some may be used more than once. Can you think of any other advantages or disadvantages?
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1) easy to use
2) not everybody can afford one
3) access to all kinds of information
4) may lose social skills/become isolated
5) instant information about world issues
6) people may ring at inconvenient times
7) can be contacted at any time
8) children may access unsuitable information
9) faster than sending letters by post
10) poor reception in certain areas
| Technological inventions | Advantages | Disadvantages |
| Telephone tax-machine mobile phone radio/television e-mail the Internet |
IV. Read the text.
The Internet and e-commerce
A. The Internet
The Internet service provider or ISP is the organization that provides you with Internet access. You register and open an account, then they give you an email address so that you can communicate by email with other users. Some ISPs have their own content – news, information and so on but many do not. After you log on by entering your user name and password, you can surf to any site on the World Wide Web. If you’re looking for a site about a particular subject, you can use a search engine like Google or Yahoo. When you’ve finished, remember to log off for security reasons.
В. Clicks-and-mortar
My name’s John and I own a chain-of sports shops. Last year I started an e-commerce operation, selling goods over the Internet. We’ve done well. Visitors don’t have trouble finding what they want, adding items to their shopping cart and paying for them securely by credit card. Last year we had two-million-unique users (different individual visitors) who generated 35 million hits or page views. That means our web pages were viewed a total of 35 million times!
E-commerce or e-tailing has even acted as a form of advertising and increased levels of business in our traditional bricks-and-mortar shops! Pure Internet commerce operations are very difficult. To succeed, I think you need a combination of traditional retailing and e-commerce: clicks-and-mortar. In our case, this has also helped us solve the last mile problem, the physical delivery of goods to Internet customers: we just deliver from our local stores!
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С. B2B, B2C and B2G
Selling to the public on the Internet is business-to-consumer or B2C e-commerce. Some experts think that the real future of e-commerce is going to be business-to-business or B2B, with firms ordering from suppliers over the Internet.
Businesses can also use the Internet to communicate with government departments, apply for government contracts and pay taxes: business-to-government or B2G.
1) Find expressions inВ opposite with the following meanings.
1) traditional shops (two possibilities)
2) selling on the Internet (two possibilities)
3) where you put your items before you purchase them
4) physical delivery of goods to Internet customers
5) how many times a webpage is viewed
What type of e-commerce are the following? Choose from B2B, В2С or B2G.
1. Private individuals саn rent a car without going through a call centre.
2. The city is looking for construction companies to build a new airport. There are hundreds of pages of specifications you can obtain from the city authorities.
3. Car companies are getting together to buy components from suppliers in greater quantities, reducing prices.
4. Small businesses can get advice about wages, taxation, etc.
5. Members of the public can buy legal advice from law firms.
6. It can seem very convenient, but if you are out when the goods you ordered arrive at your house, you’re in trouble!
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