VII. STRUCTURE AND WRITTEN EXPRESSION PRACTICE. 7.1. REWRITE USING CORRECT TENSE-FORMS
7.1. REWRITE USING CORRECT TENSE-FORMS.
SAS IN-FLIGHT SERVICES
(to welcome) on board this SAS aircraft, designed with your safety and comfort in mind! Here (to be) some information about the service on board. High quality food and drinks (to serve). We (to offer) you a selection of newspapers and, on our intercontinental flights, magazines as well. You (to have) an opportunity to watch a movie or listen to 10 different channels of music and entertainment. On Channel Five you (to find) a special relaxation program. If you (to be) on an intercontinental flight, alcoholic beverages, except champagne, (to serve) free. On these flights, "an air show" (to allow) you to follow the flight on the map minute by minute. We (to provide) small toys to help the children pass the time. Have a pleasant flight with SAS!
7.2. PUT QUESTIONS TO THE FOLLOWING ANSWERS.
1. Yes, there are many competitors for SAS in Europe. (General)
2. Twenty percent rise in efficiency is the aim. (What___ ?)
3. Yes, SAS was able to respond to the changing times. (General)
4. The system of traffic was very effective. (Alternative)
5. From 80 to 90 percent of their travel budget. (How much___ ?)
6. No, the average age was 5.5 years per aircraft. (Disjunctive)
7. Because a bigger aircraft means more landings. (Why___ ?)
8. From Copenhagen, Stockholm and Oslo. (Where from___ ?)
9. Yes, the net effect was very big. (General)
10.Yes, businesspeople prefer to fly SAS. (Disjunctive)
7.3.GIVE THE GIST OF THE TEXT IN 10-12 SENTENCES.
7.4.CORRECT THE MISTAKES MADE BY AN INEXPERIENCED LEARNER.
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7.5. WRITE A COMMENTARY BASED ON THE DISCUSSION (EXERCISE 6.6).
UNIT FOUR REVISION
I. VOCABULARY CHECK
1.1. CHECK IF THE WORDS ON THE RIGHT GO WELL WITH THE DEFINITIONS.
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to make products to produce
a technique a founder
to look like to advertise
to form a company to hire
the emblem of a company a display
to bring new ideas a sign
to think highly of to be proud
the person who founded a firm know-how
to make people enthusiastic to provide
full of original ideas innovative
clean, without chemicals pure
to go on doing to continue
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to change for the better to improve
an advertisement to innovate
to publish information about a product to appear
a collection of various things a logo
organized series of activities a campaign
to employ personnel to establish
to exhibit goods to display
to give benefits to inspire
successful to renew
to carry from one place to another to connect
to believe to be engaged
not to give a chance to do to prevent
the central part effective
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to make richer to enrich
to provide connection to transport
producing the proper result priority
to give an answer to support
top important aim efficient
to engage in competition to compete
producing an effect core
not dangerous budget
a plane destination
to improve with newer technologies booming
a client customer
a place where one wants to get to aircraft
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to be occupied with a project to trust
to give help or assistance to respond
to find new markets or opportunities to expand
free from duty duty-free
the money one can spend . safe
to like better than others to prefer
1.2. FORM THE SUITABLE WORD FROM THE VOCABULARY ON THE RIGHT. FILL THE SUITABLE WORD IN THE GAPS.
e.g. It is necessary to____ all our aims. (priority)
It is necessary to prioritize all our aims.
1.It is necessary to____ all our aims. (priority)
2.They did not seem to be____ partners. (rely)
3.Does the system____ every destination (cover)
4.This campaign was_____ by everybody. (support)
5.He is known as an_____ engineer. (experience)
6.Can you describe the possible_____ opportunities? (expand)
7.The____ of aircraft is a priority task now. (renew)
8.Did you study customer____ question (prefer)
9.1 don't see any____ between these things. (connect)
10.What is the most____ way of doing that? (effect)
11.He says he has another_____ at this hour. (engage)
12.There was no____ to this letter. (respond)
13.They can't be____ in this market. (compete)
14.Who is going to cover____ costs? (transport)
15.The____ of this project will take time. (realize)
16.____ efficient personnel is very important. (hire)
17.They are____ the information on the project. (provide)
18.Product____ is necessary in modern conditions. (improve)
19.Have you seen the new____ ? (advertise)
20.The firm organized several_____ in the city. (display)
21.Heinz stood out for the____ of mislabelling. (prevent)
22.There are no people whom he_____ . (trust)
23.These credits can be very_____ for our business. (benefit)
24.There is no_____ in products, is there? (vary)
25.The letter was_____ by the general manager. (sign)
26.The young man is a good_____ on a travel. (company)
27.It is the first_____ venture in the area. (join)
28.Who is the____ of this famous company? (found)
29.His work was____ thanks to good time management. (produce)
30.The____ of the film will be shown tomorrow. (continue)
31.Those____ words are well remembered today. (inspire)
32.This car needs good____ and care. (maintain)
33.It has an____ reputation. (establish)
34.All these____ ideas must be put into practice. (innovate)
35.Who is going to be the____ of this costly machine? (buy)
1.3. CHOOSE THE RIGHT WORD.
1. The boss decided to begin an advertising (campaign/ company).
2. The work of a manager is (unlike/ alike) other professions.
3. (There/ their) efforts proved to be effective enough.
4. They know how to use this (know-how/ technology) better.
5. The company was (founded/ found) more than a century ago.
6. How many (employees/ workers) work in the office?
7. (Advertising/ advertisement) is an important decision area.
8. What is this equipment (made/produced) of?
9. Chevrolet (founded/ established) itself as a vehicle of choice for (many/ much) generations of Americans.
10.Every office worker should be very (effective/ efficient).
11.You know about the latest advances in (technology/ technique).
12.Last year, 5 thousand units were (produced/ made) at the plant.
13.An (efficient/ effective) leader always inspires the staff.
14.Heinz organized a (show/ display) of his products in Chicago.
15.How many trucks do you need to (transport/ carry) the goods?
16.This (company/ campaign) was founded more than a decade ago.
1.4. MAKE SURE YOU UNDERSTAND THE FOLLOWING SENTENCES.
1. He was continued in office.
2. My design was to visit the capital.
3. It's not easy to establish а рriсе in the market.
4. These goods are difficult to realize.
5. The contract provides for payment in USD.
6. It is time for preventative maintenance.
7. 
All these are the signs of the times.
8. They can supply goods on trust.
9. Have you provided a covering letter?
10.It looks like a preferable design.
11.Sorry, but the line is engaged.
12.That was our golden opportunity!
13.The salesperson netted $200 on this.
14.She's pretty, she looks like a real cover girl.
15.The man is connected with a banking firm.
16.The producer realized $1300 last month.
17.He has to provide for a large family.
18.You'd better trust this to an experienced lawyer]
19.My insurance policy covered me against fire.
20.He gave this car make preference over others.
21.The man is not able to meet his engagements.
22.To decide everything, let's establish an order of priority.
23.When abroad, she realized a fortune!
24.What is the net efficiency of this engine?
25.They managed to make many innovations in technology.
II. CONVERSATION PRACTICE
2.1. DESCRIBE the history of the Ford Motor Company as you see it in the picture. By the way, would you like to buy a Ford some day?
2.2.THINK OF short illustrative stories for some of the most interesting phrases
from Exercise 1.2.
2.3.MAKE DIALOGUES based on the contents of Exercise 1.4. Work in pairs.
2.4.STUDY the following English sayings. Do you think that they mean something in connection with the unit 1-3 texts? PROVE that they do.
♦ A good name is better than riches.
♦ It is the first step that costs.
♦ No good building without good foundation.
2.5. TELL a story with a "moral". The moral is supposed to be one of the above
sayings.
2.6. REVISE the information you've got about the following businesses worldwide
referring to the exercises in Units 1-3.
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2.7.PREPARE an imaginary biography of an American company established more than a hundred years ago. What do you think will be the founding fathers like? What were the secrets for success? Work in small groups.
2.8.MAKE PRESENTATIONS using the full-page illustrations in Units 1-4.
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