VII. STRUCTURE AND WRITTEN EXPRESSION PRACTICE. 7.1. REWRITE USING CORRECT TENSE-FORMS
7.1. REWRITE USING CORRECT TENSE-FORMS.
THE HARLEY DAVIDSON MOTOR COMPANY
William S.Harley (to be born) into a family of British immigrants. At the age of 15, he (to start) working for a bicycle manufacturer. He (to have) a talent for drawing and mechanics. In the factory he (to become) good friends with an old schoolmate named Arthur Davidson who (to employ) as a pattern-maker. From the early 1900s, Harley and Davidson (to have) a desire to join the large family of motorcycle pioneers. They (to try) to put their ideas into practice. In 1903 they (to produce) their first model. In 1904 only eight motorcycles (to sell). But they continued their efforts.On September 17, 1907 the Harley-Davidson Motor Company (to register) officially. It was no longer a small family workshop, but a real factory.
7.2. PUT QUESTIONS TO THE FOLLOWING ANSWERS.
1. Yes, they bought more Chevrolets than other makes. (General)
2. Chevrolet was a race car driver. (What___ ) ?
3. They produced their first car in 1912. (When___ ).?
4. Chevrolet Classic Six was large and powerful. (How___ ) ?
5. Durant liked the pattern on wall-paper. (Why___ )?
6. The logo appeared in 1914. (Disjunctive)
7. The company began to produce trucks in 1918. (Alternative)
8. Chevrolet established a good reputation. (What kind of___ ) ?
9. The logo is as popular as hot dogs. (General)
10. Chevrolet still adheres to its key principle. (General)
7.3 GIVE THE GIST OF THE TEXT IN 10-12 WRITTEN SENTENCES.
7.4. CORRECT THE MISTAKES MADE BY AN INEXPERIENCED LEARNER.
7.5. WRITE AN OUTLINE OF THE COMPANY'S HISTORY USING EXERCISE 6.6.
7.6. WRITE A SHORT BIOGRAPHY OF SOME LOCAL BUSINESS (EXERCISE 6.9).
UNIT TWO HEINZ: THE SECRET FOR SUCCESS
I. VOCABULARY LIST
to start a business pure to see
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to transport booming to grow
to realize variety to bring
to hire employee to find
to provide benefit to become
to improve self-improvement to give
to package packaging to do
to advertise advertisement to light
to display fair *
to prevent label campaign
to eliminate dangerous chemicals company
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to trust sign companion
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II. VOCABULARY WORK
2.1. CHOOSE ACCORDING TO THE DEFINITION.
___ 1) to change for the better
___ 2) to understand
___ 3) to employ people
___ 4) to believe
___ 5) a collection of various things
___ 6) to give benefits
___ 7) to exibit at a fair
___ 8) organized series of activities
___ 9) clean,without chemicals
___ 10) an electric advertisement
___ 11) to put an end to using something
___ 12) a worker
2.2. TRANSLATE PAYING ATTENTION ТЭ THE ITALICISED WORDS.
1. Henry Heinz was unlike other sellers of his time.
2. He organized self-improvement courses like drawing and music.
3. Like any other company, Heinz & Noble advertised a lot.
4. The products displayed at the fair look like each other.
5. Unlike newspaper ads, electric signs attract more people.
6. All the employees thought that it was very unlike him.
7. People like to buy things from Heinz Company.
8. What is this new food company like?
9. He realized the managers likes and dislikes were important.
10.These two products are alike both in colour and quality.
11.The new equipment costs something like $1500.
12.The improved designs of the building look alike now.
III. WORK AT THE FOLLOWING TEXT
3.1. READ AND ANSWER THE QUESTION:
What were Henry Heinz innovative ideas in advertising?
HEINZ THE SECRET FOR SUCCESS
| Henry Heinz started selling vegetables at the age of twelve. It was then that he bottled his first home-made horseradish. Un-like other sellers, he put it into clear bottles for people to see that it was pure. Soon Heinz needed a wheelbarrow to transport his bottles, and then a horse and a wagon. At 25, he started Heinz and Noble, a food company. Five years later the business was booming. Heinz realised early on that he had to hire people with high standards to maintain high-quality products. When his com-pany grew, he provided unheard-of benefits for his employees: free medical and dental care, lunchrooms with a piano the employees could play for entertainment, a swimming pool, a library, company picnics, and self-improvement courses like sewing and drawing. One year he even brought a 150-year-old alligator back from a trip to Florida and put it in a factory lobby just for fun! One of the Heinz Company secrets for success was Henry's belief that people would buy a pure product of superior quality if it was properly packaged and advertised. At the Chicago World's Fair in 1893, he exhibited a display of his products. But his booth was placed in an out-of-the-way gallery on the second floor. Heinz found a way out. He placed small tickets throughout the fair that read: "The finder will receive a souvenir at the Heinz booth". Lots of people became walking advertisements for the company. He had other ideas, too. He displayed the first electric sign in New York. The sign was six stories high and lit by 1200 electric lights that cost $90 in electricity every night. Henry Heinz was also one of the leaders in the campaign for the Pure Foods Law. The aim was to prevent mislabelling and eliminate dangerous chemicals. When bottled foods were introduced, they gave Americans more variety, but often made people ill. It happened because of chemicals and the unsanitary conditions at factories. Heinz wanted to change that, and he did. (35) From the beginning the company's reputation was based on making products people could trust. Heinz believed that "doing a common thing uncommonly will bring success". |
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3.2. READING COMPREHENSION TEST 2A.
Choose the correct variant on the basis of what is stated or implied in the text.
1. It was at the age of twelve that Henry Heinz
(A) started selling newspapers
(B) bottled his first home-made product
(C) understood the usefulness of horseradish
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(D) opened a vegetable store
2. Heinz' business grew fast because he
(A) was an experienced manufacturer
(B) used a wheelbarrow and then a v/agon
(C) provided high quality and purity
(D) wanted to establish a food company
3. Heinz provided unheard-of benefits for employees
(A) to maintain high standards
(B) to give them more free time and entertainment
(C) to realize their artistic potential
(D) to eliminate all dangerous chemicals
4. His secret for success was that he believed in
(A) the power of advertising
(B) the power of electricity
(C) campaign for Pure Foods Law
(D) the importance of displaying goods well
5. In Line 22, the expression "a way out" is closest in meaning to
(A) a decision
(B) a door
(C) a solution
(D) a technique
6. According to the text, the industrialist was, first of all,
(A) a crocodile hunter
(B) a philantropist
(C) an innovative businessman
(D) a public figure
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