A. Pre-reading task. What is business? Read different sayings and give your opinion.
Ø Business is a combination of sport and war.
Ø A business that makes nothing but money is a poor business.
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If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.
Ø No person will make a great business who wants to do it all himself or get all the credit.
Ø All lasting business is built on friendship.
Ø The purpose of a business is to create a customer who creates customers.
Ø There’s no luck in business, there’s only drive, determination and more drive.
B. Paraphrase sayings from exercise A following the rules:
A) Save the original idea, but do not introduce any fresh ideas.
B) Deal with a sentence as a whole, do not paraphrase word by word.
C) Find synonyms. If a synonym cannot be found, repeat the original word.
D) Save the same person and the same tone as in the original.
E) Render figures of speech literally in plain language.
C. Discussion. Chose a mate you like best (worst) in your group. Question him/her, let him/her ask a mate he/she likes best (worst) and so on. Will most of your group mates make good entrepreneurs? And you?
1) Can you name three large manufacturers in your region?
2) Do you believe that the customer is always right?
3) Do you have ideas of products to launch that aren’t already on the market?
4) Do you think it is better for people to stay in one job for their whole life, or change jobs every few years?
5) Give an example of good/bad customer service you have experienced.
6) If career isn’t important, what is the most important thing for you?
7) If you started a business, who would your partner be? Why?
8) Is it more difficult for women to succeed in business?
9) To start from the bottom and work your way up through the ranks – is it a good career path for you?
10) What rules should you follow if you want to succeed in your business?
D. Read the text «Filmmaking Business In the Making»:
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hen deciding on a business, some people choose filmmaking. Most filmmakers know about the movie business. And these filmmakers usually fall into one of two categories. Either they understand the studio business or they understand traditional independent filmmaking. In the studio system, the business revolves around asking a lot of folks for permission. Even if you are given the green light and a major film studio puts up the money for a film, the studio – not the filmmaker – ultimately ends up calling the shots. As an independent filmmaker, you have to raise money to make the film on your own, independent of a studio for the financing. You are going to be running a business no different from other businesses. There isn’t a special legal structure for a film company. There are several different legal structures you can pick and choose from. Best get some legal advice, and also consult with an accountant so you can maximize tax advantages.
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So what would modern moviemaking as a small business look like? Firstly, you need a screenplay with a strong, well defined concept. Secondly, you have to know your target audience and how to reach them. Thirdly, you have to set up your company:
• Choose a name: do a quick Google and IMDB search to make sure no one else has already grabbed it. If they have you need to change it.
• Register and form the company at Companies House.
• Get registered for local taxes.
• Get a bank account.
• Get a website – making sure you have the URL of your name.
• Register your social media profiles: Twitter, Facebook, Instagram, Pinterest. Make sure these profiles are available in your company’s name too. Start getting followers and likes.
• Create your own YouTube channel and start getting subscribers.
Don’t forget to create the business plan for your film. Nothing guarantees success more than a good, solid business plan. Line up a team. Make a budget and schedule. You budget your film by breaking down elements into categories, such as crew, props, equipment. Get an idea of who is going to fund it and how the money is going to return to investors. Armed with your business plan, hit the campaign trail to get the money to make your dream come true. There are several different ways to raise money depending on your business plan.
• As a low budgeted filmmaker you have to find investors («business angels» or angel investors) who are looking to put their money into a movie for the excitement of being involved with a film and/or the possibility of profit.
• You may take your business plan to one of the big production companies, or even a studio.
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• Don’t hesitate to apply for government funding.
• Get money from a brand (product placement).
• Launch a crowd funding campaign.
• Even friends and family are potential investors for your film.
Your next step is getting a filmmaking team because you can’t make a film all by yourself. Even if you are the producer, director, cinematographer, writer, editor, and even the star of your film you need a crew to help with lighting, grip equipment, props, wardrobe, sound, and so on. Having some understanding of what the other people on your crew do – like the cinematographer, the producer, the editor, the dolly grip, and the prop or wardrobe person – can improve your working relationship with them and, in the end, result in a better film. To decide what role you take, think about what you enjoy doing most. If you like putting things together and making them happen, then you’d probably make a great producer. If you like things in a certain way, can envision things as they should be, and love working with people, then your calling may be directing. If you love telling stories and are always jotting down great ideas that come to you, writing screenplays may be for you.
Distribution is the final stage of the filmmaking process, and it’s definitely the most important one. If it isn’t distributed, your film will sit on a shelf, and no one will ever see it. To find a distributor, when you have a finished film, you send potential distributors a DVD screener. Also you may find a foreign distributor first and then find a domestic one. You can also enter your film in the various film festivals and let the distributors track you down.
E. Answer the questions:
1) Does modern filmmaking differ from other businesses?
2) What is the difference between studio business and independent filmmaking?
3) What should you do before setting up a company?
4) Do you think that it’s important for a filmmaking company to have registered social media profiles?
5) What is film budgeting? Does it influence strategic planning decisions?
6) Who can be your ‘business angel’? By contrast, do ‘business demons’ exist?
7) How can you raise money? How lack of financing can affect the film quality?
8) Do you think it is possible to make a film by yourself?
9) Do you need understanding of what the other people on your crew do?
10) Who can distribute and/or exhibit your film?
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