Influence of Mass Media on young generation.



Television:

-children’s viewing habits have changed; now they are allowed to watch right up to their bedtime. But there’s a notional watershed at 9 p.m. fixed by BBC and IBA, after which more violent and intimate scenes can be shown.

-parents exercise little or no control over their children’s viewing, they throw the onus on to the programme-makers, which is both cowardly and irresponsible.

-television has profoundly undermined society’s traditional values and standards, it’s become a drug of choice for an increasingly fast and self-occupied world, traditional family activities have disappeared, participation in local affairs and community life has collapsed and a damaging cult of “get-out-of-my-face” isolationism has taken hold.

 

Detrimental effect of TV

-TV has stripped away much of people’s gregarious nature, demolished the social fabric and common interests

-cocooned in their world people no longer know their neighbors, friends or even families, TV’ s made communities wider and shallower, people don’t socialize and don’t care, display only a tangential interest in life outside their living rooms.

-the society is enslaved by TV and it can no longer function in a normal, cooperative way

-TV has dammed the natural flow of human contact that builds friendship, people don’t trust one another because they simply don’t know one another as much, they become suspicious, skeptical, inept and inclined to think the worst of others.

-families don’t buy books, they prefer to watch moronic movies instead

-TV has privatized and individualized people’s leisure time, disrupting the opportunity for social contact

 

And if a child lives in such a family that doesn’t share any human values it’s easy to guess in what way TV can influence him.

 

But at the same time everything depends on the family itself and how this family brings up their child, what kind of programmes it allows the child to see and the quality of such programmes. In that case TV can have a positive influence on children. There won’t be any increase in antisocial behavior and this in its turn will contradict the commonly held belief that TV encourages children to imitate the violent behavior that they see on screen. For sure children don’t fail to learn aggressive behaviors from TV but at least such behaviors won’t be practiced.

(Here parents play an important role in providing social support or social control, it’s also necessary if parents inculcate in their strong sense of community and social responsibility).

 

Newspapers: if they influence young people’s opinion or merely pander to it?

Very often the newspapers proprietors carry only about money, they don’t care what message his paper peddle to the public and especially young people but only what profits they make. In large popular newspapers they concentrate far more on entertaining their readers rather than on either informing or influencing them.

 

 

Censorship: is it a curse or blessing?

 

Undoubtedly it is sex and violence, which attract the most of the public attention. Many people are outraged at the frankness of contemporary films. Although others may appreciate the greater freedom it reflects. But people’s views on what is permissive differ widely, that’s why it’s impossible to define whether censorship is a curse or a blessing.

On the one hand it limits people’s freedom to watch what they like. Banning some films or programs out of ethical reasons may lead to the fact that the viewers can get used to take it for granted, even if they do not agree with something. It may lead to the situation when some TV-shows or movies will be forbidden out of political reasons, but the audience will become so indifferent and passive, that won’t even notice this.

On the other hand censorship is essential in our contemporary world. Today too many explicit scenes of sex and violence are shown on TV. Some people consider it offensive; they cannot tolerate casual inclusions of swearing before the notional watershed either. Foul language, gratuitous sex scenes and excessive violence have a detrimental effect on children and encourage them to imitate that cruel behavior, which they see on the screen. That’s why censorship should exercise control on what is shown, especially before the watershed.

According to the poll, held in GB, parents are not much concerned about their children’s viewing. They throw the onus on program-makers, which is cowardly and irresponsible. While at home children cannot be prohibited from viewing by anyone except their parents. That’s why in order to provide the parents with some assistance, adult American movies now carry an “R” for Restriction Recommended.

The BBC also takes some measures to prevent young viewers from watching smutty shows and indecent movies. It announced a tough curb on TV sleaze, ordering sex, violence and bad language. News producers must take great care as well, so that not to linger on bloody consequences of an accident or a terrorist attack.

However, I consider that social responsibility is the best regulatory control. Not only censorship should filter the material for us to comprehend. We should define ourselves what is worth watching and what is trash. As far as 9 o’clock watershed goes, certainly it’s absolutely necessary, because it helps parents to make sure that their children don’t see what is indecent or sleaze.   

 


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