Figure 56. BCG-matrix for Ukrainian agricultural market

Market

Market Growth

Relative Market Share

R, %

1

Maize

0.53

3.87

12.4

2

Wheat

0.71

0.41

32.1

3

Soybeans

0.86

1.42

3.3

4

Sugar beet

1.21

0.62

6.6

5

Barley

0.50

1.01

7.0

6

Sunflower seed

1.07

1.28

32.3

7

Rapeseed

0.71

2.14

6.2

Force

Weight

Oil market

Grain market

Threat of new competition

X

3.9

3.7

Existence of entry barriers

1/9

4

4

Economies of product differences

1/9

3

3

Brand equity

1/9

5

4

Capital requirements for new players

1/9

5

5

Access to distribution

1/9

4

4

Customer loyalty to established brands

1/9

4

3

Advantages of prime cost

1/9

4

3

Industry profitability

1/9

4

4

Governmental or regulatory reaction to new players

1/9

2

3

Threat of substitute products

X

3.7

2.3

Buyer propensity to subsitute

1/6

4

2

Relative price performance of substitute

1/6

4

3

Buyer switching costs

1/6

2

2

Perceived level of product differentiation

1/6

5

2

Number of substitute products available in the market

1/6

4

2

Quality depreciation

1/6

3

3

Bargaining power of suppliers

X

2.3

2.4

Supplier switching costs relative to firm switching costs

1/8

2

2

Differentiation degree of inputs

1/8

3

3

Impact of inputs on cost

1/8

4

4

Presence of substitute inputs

1/8

2

3

Strength of distribution channel

1/8

3

3

Supplier concentration to firm concentration ratio

1/8

2

2

Employee solidarity

1/8

2

2

Quantity of suppliers

1/8

5

5

Bargaining power of buyers

X

3.1

2.5

Buyer concentration to firm concentration ratio

1/8

2

2

Degree of dependency upon existing distribution channels

1/8

4

4

Bargaining leverage

1/8

3

2

Buyer switching costs relative to firm switching costs

1/8

2

2

Information availability for buyers

1/8

3

3

Buyer price sensitivity

1/8

4

2

Uniqueness of industry products

1/8

2

2

Quantity of buyers

1/8

5

3

Intensity of competitive rivalry

X

3.6

3.5

Sustainable competitive advantage through innovation

1/8

4

3

Level of advertising expense

1/8

5

2

Flexibility through customization, volume and variety

1/8

3

3

Market saturation

1/8

5

5

Market growth rate

1/8

1

2

First party ambitions

1/8

4

4

Ambitions of rival shareholders

1/8

4

5

Quantity of competitors

1/8

3

4

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