The Rules of Shopping     PART III

Match the words up with their meaning and give the Russian translation

domestic chore	a way of getting or achieving something you want
mismatch	to start doing something different from what is expected or agreed
hedonistic [i:]	to have a tendency to behave in a particular way, or to be interested in a particular thing
retail therapy	things that are not necessary
self-indulgence	ordinary, often unpleasant and boring housework
forage	doing only things that bring someone pleasure or enjoyment
albeit [ol'bi:it]	the activity of shopping in order to make yourself feel happier
inclined to	allowing yourself to have or do something special that you like very much
inessentials	to search in a wide area for something, especially food
a means to an end	conjunction used for introducing a comment that slightly changes or reduces the effect of what you said before it
deviate from	a difference or disagreement between two facts or aspects of a situation

 

skill	connected, influenced by
thrift	much higher than is reasonable, exorbitant
naughty	being involved in a difficult or complicated situation that is hard to escape from
extortionate	a question of
rip-off	to try to find something that costs much less than normal
ostentatious	the ability to do something well
a look	would never go to a particular place because it is not fashionable
bound	the practice of spending money carefully so that you do not waste any
entangled in	doing something one knows should not be done
a matter of	something that is more expensive than it should be
hunt for bargains	an expression that you have on your face or in your eyes
would not be seen dead in	showy, trying to impress people with how rich, important, skilful etc you are

 

Exercises

A. Fill in the blanks with the suitable words and expressions.

Hedonistic , domestic chore, self-indulgence, mismatch, retail therapy

 

1. You can go play after you’ve done the _________________ .
2. They are a _____________ : he’s a carpenter, she’s a duchess.
3. His ________________ approach to life infuriated his father who wanted a hardworking son.
4. Upon being fired she had to go in for some ________________ .
5. Holidays are the time for ______________ : we usually eat things we do not normally eat and do things we otherwise would not do.

 

B. Answer the questions using the following words and expressions:

A means to an end, albeit, skill, inclined to, inessentials, deviate from, thrift

 

1. How did you do on the last test?
2. Where would you go if you could go anywhere?
3. Do you always buy only what you need?
4. Is studying you goal?
5. Have you chosen the major you parents would have chosen for you?
6. What are you good at?
7. Do you spend money freely?

 

C.  Translate using the following words and expressions:

H unt for bargains, entangled in, extortionate, ostentatious, rip-off, a matter of, naughty , would not be seen dead in

 

1. Он – непослушный ребенок, ему достанется мало подарков.
2. Эти цены просто грабительские!
3. Он продал тебе машина на три тысячи дороже, чем в салоне? Ну и обман!
4. Я умру, но не надену это платье
5. Слушай, это дело принципа: ты либо возвращаешь мне деньги, либо мы больше не друзья.
6. Он любит бродить по магазинам в поисках скидок.
7. То, как он выставляет свое богатство напоказ, не нравится очень многим.
8. Это запутанное дело о наследстве длится уже год.

MATCH UP DIALOGUE PARTS                            

PART 1 (first sentence)

My domestic chores include washing the dishes and vacuuming.	I see that for her family getting a part of the inheritance money has become a matter of principle.	They are a mismatch, aren’t they?	Does he really do only what he enjoys doing?
When she’s nervous, she always resorts to ostentatious retail therapy.	She has a skill of hunting for bargains.	In a fit of self-indulgence he left his job and went to Europe.	Mom. I broke a window!
They wanted 5000 pounds for that car!	What an extortionate price! Did you really buy thins table?	So when are you getting married?	Do we need fruits and a cake?

 

PART 2 (reply, reaction)

Yes, his approach to life is rather hedonistic.	He’ll come back as soon as the money runs out.	Mine too. And my parents haven’t deviated in making me do them since I was 12!	Yes. They are a conflicting, albeit beautiful couple.
And yet she would not be seen dead in anything that is not in vogue.	I am not inclined to discuss my marital plans just yet.	And I heard that for her it’s just a means to an end. She always ends up returning all the stuff she bought.	Yes, she’s been entangled in a whole series of lawsuits ever since her father died.
What a rip-off!	No these are inessentials. Get some bread, meat and veggies.	Yes, I admit that my thrift was overcome that day.	You are a naughty boy, Johnny!

 

 

RULES OF PLAY PART III

 

The Rules of Shopping

 

Shopping is not, for most people, a social pastime. Indeed, for most people, most of the time, it is not a ‘pastime’ at all, but a domestic chore – and should really have been covered in the chapter on work, not here.

 

Shopping is not generally regarded as ‘work’. There is a curious mismatch between shopping as a concept, and shopping as a real-life activity – between the way we talk in the abstract about shopping, and the realities of our actual experience of it. Discussions about ‘shopping’ – in the media, among researchers and social commentators, and often in ordinary conversation – tend to focus on the hedonistic, materialistic, individualistic view of shopping: we talk about shopaholics, about ‘retail therapy’, about the power of advertising, about people spending lots of money they don’t have on lots of things they don’t need, about the ‘sex and shopping’ novel, about shopping as self-indulgence, shopping as pleasure, shopping as leisure.

Shopping may indeed sometimes be all of these things. But apart from the very rich and the very young, most people’s day-to-day experience of shopping bears little resemblance to this image of mindless hedonism. Most of the shopping we do is ‘provisioning’ – buying the mundane necessities of life such as food, drink, washing powder, loo paper, light bulbs, toothpaste and so on. This is no more an act of materialistic self-indulgence than the gathering and foraging of our hunter-gatherer ancestors. Shopping is not work in the sense of ‘production’ – it is a form of ‘consumption’, and the people who do it are ‘consumers’ – but for many shoppers it is work in the sense of ‘providing a service’, albeit an unpaid service.

 

Sex and Shopping Rules

 

There were also significant sex differences: men were less likely than women to distinguish between different types of shopping, and much less inclined to admit to enjoying any sort of shopping, even the ‘fun’ type. Among older English males, in particular, there seems to be an unwritten rule prohibiting any enjoyment of shopping, or at least prohibiting the disclosure or acknowledgement of such enjoyment. Taking pleasure in shopping is regarded as effeminate. The correct masculine line is to define any shopping one does, including the purchase of luxuries and inessentials, as something that has to be done, a means to an end, never a pleasure in itself. The majority of women, by contrast, will readily admit to enjoying ‘fun’ shopping, and some even say that they quite like the ‘provisioning’ sort of shopping, or at least take some pride and pleasure in doing it well. There are males and females who do not conform to these rules, but they are seen as deviating from the norm, and they recognize that they are unusual.

 

The ‘Shopping as Saving’ Rule

 

For many English females, who still do most of the ‘routine’, ‘provisioning’ type of shopping, shopping is a skill, and it is customary, even among the relatively well-off, to take some pride in doing it well, which is understood to mean with a concern for thrift. Not necessarily getting everything as cheaply as possible, but getting value for money, not being extravagant or wasteful. There is a tacit understanding among English shoppers to the effect that shopping is not an act of spending, but an act of saving.

 

When it is not possible to make saving claims – when you have indisputably paid full price for something undeniably expensive – you should ideally just keep quiet about it. Failing that, you have two options, both very English: either apologize or moan. You can apologize for your embarrassing extravagance (‘Oh dear, I know I shouldn’t have, it was terribly expensive, just couldn’t resist it, very naughty of me . . .’) or you can moan and grumble about the extortionate cost of things (‘Ridiculously expensive, don’t know how they get away with charging that much, stupid prices, rip-off . . .’)

 

The ‘Bling-bling’ Exception

 

There is one significant exception to the ‘shopping as saving’ principle, and its associated apologizing and moaning. Young people influenced by the black American hip-hop/‘gangsta’/rap culture – currently a significant youth sub-culture in this country – have adopted a style that requires deliberate ostentatious displays of wealth. This involves wearing expensive designer clothes and flashy gold jewellery (a look known as ‘bling-bling’), drinking expensive champagne (Cristal) and cognac, driving expensive cars – and certainly not being the slightest bit embarrassed about all this extravagance; in fact taking great pride in it.

Even those who cannot afford the champagne and cars (the majority: this style is particularly popular among low-income teenagers) will do their best to acquire at least a few items of the correct designer clothing, and will boast to anyone who will listen about how much they cost.

 

Class and Shopping Rules

 

The shopping-as-saving rule applies across class barriers, and even the bling-bling exception is not class-bound…

 

Most other aspects of shopping, however, are deeply entangled in the complexities of the English class system. As might be expected, where you shop is a key class indicator. But it is not a simple matter of the higher social ranks shopping in the more expensive shops, while the lower echelons use the cheaper ones. The upper-middle classes, for example, will hunt for bargains in second-hand and charity shops, which the lower-middle and working classes ‘would not be seen dead in’. Yet the upper-middles and middle-middles would be reluctant to buy their groceries in the cheap supermarkets (…). Instead, they shop in middle-class supermarkets such as Sainsbury’s and Tesco, or the slightly more upper-middle Waitrose.

 

WRITE A DIALOGUE WITH THE WORDS AND EXPRESSIONS BELOW. TOPIC: TWO WOMEN ARE TALKING ABOUT SHOPPING

 

hedonistic

domestic chore

self-indulgence

mismatch

retail therapy

a means to an end

albeit

skill

inclined to

inessentials

 

 

WRITE A COMPOSITION WITH THE WORDS AND EXPRESSIONS BELOW. 

TOPIC: IS IT OK TO LIKE SHOPPING?

 

deviate from

thrift

hunt for bargains

entangled in

extortionate

ostentatious

rip-off

a matter of

naughty

would not be seen dead in

RULES OF PLAY PART IV

Pet Rules and ‘Petiquette’

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